How to Stand Out in a Competitive Market (Summer 2025 Edition)

Let’s be real: selling your home in Edmonton this summer isn’t going to be a casual, put-up-a-sign-and-wait kind of experience. If your home is priced under $500,000, you’re entering one of the busiest and most competitive segments of the market right now. And with more listings hitting the MLS every week, you need more than just luck to catch a serious buyer’s eye.

But don’t worry, that’s where a bit of strategy (and some expert help) can go a long way.

Buyers Are Looking for “The One”, Let’s Help Them See It

Buyers aren’t just looking at one or two houses anymore. They’re comparing everything. When they step into your home, or even just scroll past it on a listing site, they’re asking themselves, “Is this the one?” That’s why presentation matters. It’s your chance to make a lasting first impression.

Curb appeal is your handshake. Even before the front door opens, people are forming opinions. Things like trimmed shrubs, fresh flowers, clean walkways, and a freshly painted front door can all help give that “welcome home” feeling. Simple? Yes. Effective? Absolutely.

Inside Counts Even More

Once they’re in, the story continues. I always say: when buyers step inside, they’re not just looking, they’re imagining their life in that space. So if the home is overly personalized or cluttered, it can feel like they’re crashing someone else’s dinner party instead of picturing their own future.

That’s why I often recommend a bit of staging. It doesn’t have to be full furniture replacement (unless you want to go that route), but thoughtful layout changes and some modern, neutral décor can make a huge difference. Sometimes it’s as easy as moving a couch, removing a few items, and opening the blinds.

Pricing Isn’t Just Math, It’s Strategy

Let’s talk numbers for a second. Pricing your home right from day one is hands down one of the most important parts of selling. In a seller-leaning market like ours, it might be tempting to aim high “just to see what happens.” But I’ve seen overpriced homes sit on the market while properly priced ones get snapped up with multiple offers.

The right price creates momentum. It grabs attention and brings in serious buyers faster. That’s why I always start with a detailed comparative market analysis and then talk it through with my clients to find the sweet spot.

Your Online First Impression Is Just as Important

Almost everyone sees your home online before they ever step foot inside. That means photos, videos, and even listing copy can either pull people in, or push them away.

Professional photography isn’t a luxury anymore. It’s a must. I also use video tours, social media promotion, and digital marketing to make sure your home is in front of as many eyes as possible. You’d be surprised how many people message me after seeing an Instagram reel or a Facebook ad. It works when it’s done right.

Showings Can Happen Fast, Be Ready

Here’s something we don’t talk about enough: flexibility. The more available your home is to show, the more opportunities you have to sell it. If buyers can’t get in, they can’t fall in love.

I always suggest keeping things tidy, clutter-free, and ready to go, especially during that first week on the market. First impressions are powerful, and being able to say “yes” to that last-minute showing could be the difference between a sale or a miss.

So, What’s Next?

Selling your home in Edmonton’s summer market doesn’t have to feel overwhelming. Yes, it’s competitive, but it’s also a time of opportunity. With the right prep, smart pricing, and a REALTOR® who knows how to make your listing shine, you can stand out and sell with confidence.

If you’re thinking about listing your home, or even just wondering what your place could be worth in today’s market, I’d love to chat. I’m here to guide you through every step, honestly, professionally, and with your goals at the heart of it all.

Let’s make your next move a great one.

Contact me, Jeneen Marchant, and let’s get started.