We’ve all heard that spring is the selling season, because generally speaking, homebuyers are looking for homes as the weather warms.
But, believe it or not, listing your home during the winter can have its benefits!
If you’re considering selling your home this year, don’t wait for the busy (and crowded) real estate selling season – sell your home before everyone else lists their homes!
Here are 5 reasons why you sell your home during the winter:
There’s Less Real Estate Inventory
Traditionally, many homeowners wait until the spring and summer to list their homes for sale because they believe more buyers are looking for their next home during the warmer months. This increases the chance of selling your home. It is a numbers game: fewer homes for sale = less competition.
During the winter, many homeowners won’t list their homes for sale, meaning less inventory is available, increasing your home’s chance of selling. There are always people needing to move whether it be first time buyers, divorces, or military transfers to name a few which are other reasons why you should list your home early to beat the spring rush.
TIP: In the spring, we always see real estate inventory pick up which increases the competition for buyers’ attention. List your home early, while there is less choice, increasing the odds of selling your home.
Buyers Are More Serious
Buyers that are looking for homes during the winter are more serious and motivated.
If you list your home during the winter, and one of these motivated buyers is looking at it, chances are they are ready to purchase a home, resulting in a faster sale. They are home shopping despite colder weather which shows they need to move. Plus you can sell during the winter but move in the early spring depending on what possession we negotiate.
Use The Cozy Atmosphere to your advantage
During the winter, we tend to spend more time indoors, gathering around crackling fireplaces, sipping hot chocolate and baking treats.
If you’re a homeowner who’s considering listing your homes for sale during the winter months, you can use the season to your benefit by staging your home with a homey and cozy vibe. While the weather outside might be frightful, let your home welcome potential home buyers.
TIP: Keep the home warm, make sure it smells pleasant (wax melts are a great option) and make sure to keep the sidewalk and driveway clear of snow and ice.
As a bonus, if there’s snow on the ground, any lacking curb appeal is not as obvious.
More Job Transfers Notifications Means the Timing Is Perfect
At the beginning of the year, many people start planning to move because of a job transfer. They need a home sooner rather than later and often can’t wait for the spring real estate market. They are motivated and ready to purchase a home, even if there’s snow on the ground.
TIP: Talk to your REALTOR about any flexibility in your possession terms. Making your home an attractive option does not always come down to price. You may want to be flexible in other terms.
Your Curb Appeal May Be More – Appealing…
When selling a home during spring or summer, your home needs to stand out amongst the crowd. For some homeowners, that means putting in a lot of outdoor maintenance to ensure that their homes are in tip-top shape for potential buyers.
During the winter, it is much easier to maintain curb appeal than it is in the warmer months. You may need to shovel your walks and driveway, but at least you avoid mowing the lawn and weeding the garden.
TIP: Make sure your walk and driveways are clear of snow and ice. Have your exterior lights on during evening viewings so your home is easy to find from the street.
Use The Winter Season To Your Benefit
There are benefits and challenges to selling your home during the winter, including less competition, motivated buyers, and potentially faster sales. It also presents a unique opportunity to create a warm and cozy environment over the spring or summer.
If you’re thinking of selling your home this year, don’t wait until the busy selling season to list your home. Prepare your home for sale right away — before the market is crowded! The sooner in January or February the better.
If you’re looking for an experienced realtor to help you sell your home in the Edmonton area, give me a call today!
Jeneen Marchant with RE/MAX Real Estate:
780-904-4240 or email at firstname.lastname@example.org to get started.